The Spikes Asia Festival of Creativity has named consumer goods conglomerate Procter & Gamble as the Spikes Asia Advertiser of the Year for the quality of its campaigns and innovative marketing initiatives produced by the company’s agencies across the Asia-Pacific region.
Freddy Bharucha, the company's chief marketing officer for Asia, will accept the award at the Spikes Asia award presentation on 18 September at the Marina Bay Sands Grand Theatre in Singapore.
"I feel humbled by this recognition for P&G, which I accept on behalf of all the brand builders we have in Asia working across a wide range of disciplines in marketing, public relations, design and consumer & marketing knowledge,” Bharucha said. “P&G is committed to touch and improve consumer’s lives in small but meaningful ways."
Added Terry Savage, chairman of Lions Festivals, "Since the launch of the Spikes Asia Festival four years ago, P&G Asia has won an astonishing number of Spikes Asia awards, including five Gold, 11 Silver and 11 Bronze trophies across different disciplines produced by their agencies from across the region. It's a testament of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia.”
The Spikes Asia Advertising Festival
is a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest; and Haymarket, publishers of Campaign Asia Pacific