Orianna Rosa Royle
Jan 22, 2020

Pernod Ricard awards global travel retail media account to Wavemaker

Business was previously handled in-house.

Havana Club: Pernod Ricard brand
Havana Club: Pernod Ricard brand

Pernod Ricard has appointed Wavemaker to its global travel retail media buying account after a competitive pitch.

The Group M agency beat Publicis Performics to the business, which was previously handled in-house. 

Wavemaker will help Pernod Ricard execute its new communications strategy, which includes digital and traditional media, and "focus on targeting 100% of our media investments at travellers throughout their journeys".

Dino Metaxas, Pernod Ricard’s digital, media and PR director, said: "Choosing the right agency to help us execute this approach is essential and Wavemaker showed that they immediately understood this strategy."

The Pernod Ricard global travel retail business grew 6% in 2019, making it the company’s second-largest division in terms of profit, the company reported.

Pernod Ricard is the second-largest producer of wines and spirits worldwide. Its portfolio includes Absolut, Chivas Regal and Havana Club.

(This article first appeared on CampaignLiive.co.uk)

Source:
Campaign India

Related Articles

Just Published

Premium
Whisper pledges to #KeepGirlsInSchool, educates on menstrual hygiene
Premium
10 hours ago

Whisper pledges to #KeepGirlsInSchool, educates on ...

Watch the film conceptualised by Leo Burnett here

Premium
Siddhant Narayan joins OnePlus as head of marketing
Premium
'Go ahead, drink and drive' urges Heineken
Premium
15 hours ago

'Go ahead, drink and drive' urges Heineken

Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?