Madras Cements has appointed Percept Out of Home the outdoor duties for their cement brand, Ramco. Percept will handle the duties for Ramco across South India and work for it has already begun across districts in Chennai.
Commenting on their association with Madras Cements, Rajesh Amla, business head, Rural, Percept Out of Home, said, "The appointment of Percept Out of Home, Rural Vertical as the agency to promote the brand ‘Ramco’ from the house of Madras Cements, once again proves the fact that Percept Out of Home, Rural Vertical stands above all other agencies in the rural domain when it comes to experience, expertise and the bandwidth. We have taken one step forward towards providing 360° service with complete creative solutions for Ramco.”
The campaign has been carried out in three phases. In the first phase, Percept will carry pre-publicity activity through branded mobile vans, in shop branding, retail branding, in shop branding, gate arches, posters and kiosks amongs. In the second phase, Ramco will announce a 'mystery shopper' contest, with the winner being revealed in the third phase after a lucky draw.