Percept OOH wins Levi's, Indigo Nation, Kohler accounts

Percept has won the Out-Of-Home duties for Levi's 'Change Your World' campaign. The assignment was won after a multi-agency pitch.

Levi’s recently announced its 'Change your World' campaign (pictured above) in order to celebrate completion of its 15 years in India. Percept was responsible for the planning; buying and executing outdoor media solutions pan India.

Vishal Bhalla, senior manager, The Levi's Brand - India, commented, "The Levi's® Change Your World campaign is one that we at Levi's are particularly excited about as it marks the 15th anniversary of the Levi's brand entering India. I cannot overstate the stellar role that the team at Percept, led by Ovez, has played in amplifying the campaign, and giving it the scale and stature befitting such an initiative."

Percept OOH has also won the Kohler and Indigo Nation accounts. It won both the accounts after a multi-agency pitch.