Percept Media has won the media duties of India Infoline. The account was won following a multi-agency pitch.
The agency would be responsible for the company's media planning, the ATL and BTL activities as well as 'scaling up the communication' for the company, an official statement informed.
Arun Malkani, chief marketing officer, India Infoline, said, " We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute large 360 degree campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."
Amol Mohandas, business head, Percept Media, said, "It is a matter of great pride to be associated with India Infoline. Our success in winning this account has largely been due to our Strategic thought, a 360 view of communication, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with India Infoline."
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