Campaign India Team
Apr 24, 2023

Starcom India bags More Retail

The brand’s media business was previously handled by multiple agency partners

Starcom India bags More Retail
Starcom India, part of Publicis Groupe, has bagged the media duties for food and grocery chain More Retail. 
 
The brand’s media business was previously handled by multiple agency partners, but will now be entirely led by Starcom.
 
Vinod Nambiar, managing director, More Retail, said, “ We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge. The retail landscape is ever-evolving, and their teams were able to demonstrate growth for our business, from various vantage points and through breakthrough media and marketing strategies. We look forward to Starcom driving incremental growth for us and building the More brand, in unique and compelling ways.”
 
Rathi Gangappa, CEO, Starcom India, said, “We are incredibly excited to add More Retail to our portfolio and look forward to transforming their business through powerful data and technology-led solutions and bringing in greater value on their media investments.  Data and technology are at the very heart of Starcom and our endeavour is to unlock deep and meaningful customer connections for More across touchpoints and make a true difference to their business through human experiences, new insights, and innovative thinking. We will build on More’s already extensive base with personalised, relevant, and contextual media-driven marketing. Plus, the Publicis Power Of One model and integrated capabilities are sure to accelerate More’s growth, momentum, and market leadership still further.”
 
Source:
Campaign India

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