Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 14, 2009
Pepsi invites consumers to be ‘First ball ka captain’
Pepsi has kicked off a first of its kind cricketing contest ‘First Ball ka Captain (FBKC)’; reinforcing its association with cricket and reiterating its position as a brand that ‘Can do’ and ‘Dares for more’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jan 24, 2023
Pepsi gets actor Yash as brand ambassador
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
The Work
9 hours ago
McCann hits the right note with Hero Splendor’s ...
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Advertising
11 hours ago
Global media inflation to hit decade low, APAC ...
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
Advertising
12 hours ago
Inside Adobe MAX 2025: How agentic AI is redefining ...
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
12 hours ago
Museum of Solutions launches ‘Playground of ...
It spotlights play as the spark for curiosity, creativity, and problem-solving.
