VMLY&R has appointed Payal Vaidya as executive vice president, experience design. At VMLY&R, Vaidya will be a part of the senior leadership council, leading the customer experience design vertical. She will also be responsible for evangelising design thinking and customer-first experiences within the agency and with clients.
Prior to joining VMLY&R, Vaidya co-founded The Thinking Hats Innovation in New York City.
Anil Nair, CEO, VMLY&R India said, “In our journey to becoming a complete marketing partner to our brands, we have been evolving our customer experience practice. For that precise reason, we are happy to have Payal on board to evangelise the importance of CX strategy and partner brands on the delivery of elevated experiences for their consumers."
Added Vaidya, “I am thrilled to join a passionate team at VMLY&R and help transform brands and businesses to create phenomenal experiences through creativity, problem-solving and collaboration. It’s exciting to see the Human Centred Design approach permeate through agencies and brands alike, and I look forward to building on VMLY&R’s existing practice to allow us to truly put the customer at the centre for every client.”
Apart from co-founding The Thinking Hats Innovation, Vaidya’s 19 years of global experience spans across marketing agencies and consultancies like Ogilvy, Grey and Publicis.