Oyo has rolled out a #WomenInCtrl initiative through which it wants to hire more women in its tech team. For the initiative, Oyo has announced an all-women hackathon.
The global technology company aims to onboard some of the women developers who participate in the hackathon. The hackathon will be running from 8-20 March.
To communicate this, Oyo rolled out a print campaign on International Women's Day.
Mayur Hola, SVP, global brand, OYO, said, “Women’s Day is just one day. So, will ads or campaigns actually make a difference by going Live for a day? We think not. So over the last few years, we’ve taken up initiatives as opposed to campaigns. In 2020, we decided lewd trolling towards women needed to be taken head-on and the ‘safe spaces’ initiative came into being. Over the last two years, two months, eight days and counting, our ORM team (led by a woman and made up largely of women), schooled trolls who posted lewd comments directed at women, on our social platforms; 365 days a year. And we’re not done yet, the initiative continues. Over the last year, those comments have been reduced by 84%. And in 2022, it's trending even lower. And now in 2022, we put #WomenInCtrl of our product development. As an organisation, we are committed to bringing diversity to our teams. This is an ongoing effort and it’s about time we make it our focus. Ultimately, we’d rather discuss our acts over our ads today.”