Campaign India Team
May 29, 2008

Outlook to roll out four new titles this year

Outlook to roll out four new titles this year


Piggybacking on the current magazine boom in India, Outlook Group has plans to launch four more magazines this year, with a possible fifth as "we don't want to lose the title," said Maheshwar Peri, publisher and president, Outlook Group. While Geo, a science and geography magazine targeting families, will make its debut on June 1 with an initial print order of 50,000 copies; People, a personality driven weekly, will be launched on July 4 with an initial print run of 200,000 copies. Peri remained tight lipped about the titles of the remaining two magazines as well as the genres , though he revealed that they will hit newsstands in August and January 2009 respectively. "We have mastered the art of distribution," said Peri. "Whenever we launch a title, the market can only see that magazine."
The Group currently publishes Outlook, Outlook Saptahik (in Hindi), Outlook Business, Outlook Money, Outlook Profit, Outlook Traveler, and Marie Claire. An in-depth profile of Maheshwar Peri will feature in Campaign's June 6 issue.

 

Source:
Campaign India

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