Orion Innovation appoints Concept PR

Account won post a multi-agency pitch

Jan 25, 2023 12:56:00 PM | Article | Campaign India Team

Concept PR

Concept PR has won the communication mandate for Orion Innovation. 
The agency will be responsible for the brand’s strategic communication planning, campaign development, dedicated content development and execution across media. 
The account was won post a multi-agency pitch.
Raj Patil, chief executive officer and president, Orion Innovation, said, “India is a strategic market for Orion and has been for many years, delivering innovative solutions for the education market. In more recent years, we have increased our presence and operations, particularly in financial services, sports, and telecom markets. We are pleased to be partnering with Concept PR to bolster our communication and messaging in India. We look forward to a long and fruitful alliance.”
Ashish Jalan, managing director, Concept Public Relations India, said, “We won this mandate after an intensive four rounds of discussions that involved Orion’s global communication team as well. As a digitally driven integrated PR practice, Concept PR is perfectly poised to deliver on the needs of a digital transformation and product development services firm such as Orion Innovation. I believe, our vast knowledge and expertise to execute innovative, disruptive and high-impact public relations focus will help increase awareness and positively impact the business goals of Orion. We look forward to executing initiatives that will support Orion in building strong awareness and effectively engaging with all its stakeholders.”