Oppo India reunites Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter for Reno15 series campaign launch

Oppo India has launched a new brand campaign titled 'Live it your way' as it builds momentum towards the India launch of the Oppo Reno15 Series on 8 January 2026. The campaign reunites actors Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter, continuing the brand’s established association with the trio. The film positions the Reno15 Series as a creative companion for people who value spontaneity, adaptability and living in the moment.

The narrative unfolds around an unplanned journey across Kerala, driven by instinctive decisions rather than structured plans. The film opens at a crowded airport during peak travel season, where a flight cancellation disrupts carefully arranged itineraries. Instead of waiting for alternatives, the trio chooses to pivot immediately, setting off on a road-led adventure that becomes the foundation of the story.

 

 

 

 

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A post shared by Pooja Hegde (@hegdepooja)

As the journey progresses, the film captures a series of experiences across Kerala’s varied landscapes and cultural settings. These include forest trails, waterfalls, local art forms and backwater boat races. Each moment is portrayed as unscripted and playful, reinforcing the campaign’s central theme of embracing uncertainty and discovery. The smartphone remains embedded within the narrative, capturing expressions, movement and transitions without interrupting the flow of the journey.

Commenting on the campaign, Sushant Vashistha, head of product and digital marketing, Oppo India, said, “Reno has always stood for embracing the present, moving fast, staying curious, and expressing yourself without overthinking. ‘Live it your way’ presents that mindset perfectly.” Vashistha added that the campaign reflects how younger audiences navigate life by adapting on the go, pursuing passions and enjoying experiences as they unfold. According to him, the Reno15 Series has been designed to align with this rhythm and integrate naturally into everyday moments.

The campaign film carries the broader spirit of the Reno15 Series, emphasising movement, speed and responsiveness. The smartphone is portrayed as keeping pace with an experience that does not slow down, reinforcing its positioning as a device suited to dynamic lifestyles. From a marketing perspective, the storytelling avoids a feature-led approach, instead relying on experiential cues to communicate the product’s role.

To ensure wide reach, Oppo India has rolled out the campaign across its digital platforms, as well as cinemas and OTT services. This multi-platform distribution reflects the brand’s intent to engage audiences at multiple touchpoints ahead of the official product launch.

Sharing her experience, Pooja Hegde said, “Every Reno shoot feels different from a conventional shoot. There is a lot more room to be natural and responsive.” She added that the constantly changing situations during the shoot made it easier to capture emotions and details using the Reno15 Series.

Siddhant Chaturvedi noted that this was his third campaign with Oppo and highlighted the flexibility of the process. “You are reacting to what is around you instead of following rigid setups,” he said, adding that the Reno15 Series supported a fast-paced and fluid shooting environment.

Ishaan Khatter described the collaboration as an adventure, stating that exploring Kerala added to the energy of the campaign. He noted that the Reno15 Series captured the region’s visual vibrancy alongside the group’s dynamic interactions.

With 'Live it your way', Oppo India continues to build a consistent narrative around the Reno franchise, focusing on spontaneity, youth-driven storytelling and lived experiences as it prepares for the Reno15 Series launch in India.