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When the brand manager from Mumbai visited a store in Trichy or Tirupati, the Transmission loss was evident
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The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
He was promoted to CEO of Grey London in April.
As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.