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Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live
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With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
Expands to 14 new cities, receiving the most cities in Batch III Phase III auction conducted by MIB.
The $180 million win ends the 10-year relationship between Mastercard and Carat.
Shop will create social video campaigns for the online encyclopedia.