Hari Shankar
Oct 23, 2012

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

28 minutes ago

Gerety Awards signal shift from AI hype to human craft

The four campaigns rewarded with a Grand Prix this year are Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.

1 hour ago

Google to face ‘modest’ EU antitrust fine over ...

EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.

1 hour ago

WPP Media global growth strategist Shaun Frazao departs

The head of data and technology, global growth, exits the business after seven years.

1 hour ago

Martin Sorrell defends Dentsu's potential divesture ...

On a visit to Singapore, Sorrell further dismissed MSQ merger chatter, arguing his own battered company is built for the moment.