Opinion PR
Sonali Sokhal
Jun 17, 2022

Opinion: The importance of measurement in PR

True measurement is not just the business of the corporate communication, but of the entire team to see it as an end to end process for fruitful results, reveals the author

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Opinion: What my worse bosses taught me about PR
Opinion
Nov 02, 2022
Sonali Sokhal

Opinion: What my worse bosses taught me about PR

Opinion: How familiar are you with PR, today?
Opinion
Jun 02, 2022
Tarunjeet Rattan

Opinion: How familiar are you with PR, today?

Ruder Finn India appoints Shivaram Lakshminarayan
PR
Feb 22, 2024
Campaign India Team

Ruder Finn India appoints Shivaram Lakshminarayan

Havas acquires PR Pundit
PR
Nov 07, 2023
Campaign India Team

Havas acquires PR Pundit

Just Published

Why all of a sudden all brands are apologizing?
Advertising
8 hours ago
Content Labs

Why all of a sudden all brands are apologizing?

Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.

Dish TV Group partners with Amazon Prime to offer Prime Lite benefits
Media
8 hours ago
Content Labs

Dish TV Group partners with Amazon Prime to offer ...

Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.

Questions mount over AI’s emotional limits
Media
15 hours ago
Staff Reporters

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

ChatGPT traffic is small, but high-intent: AdLift
Marketing
15 hours ago
Campaign India Team

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.