Ravi Ganesh
Mar 04, 2021

Opinion: How the guidelines for social media helps improve ROI for advertisers

The author discusses how the voluntary verification mechanism can help bring about transparency in social media and influencer marketing campaigns, thereby improving ROI for advertisers

Photo by Nathan Dumlao on Unsplash

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

53 minutes ago

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

1 hour ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.

1 hour ago

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

2 hours ago

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.