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Three Indian agencies - O&M, Leo Burnett, DDB Mudra - have won at the recently announced London International Awards. O&M's three print ads - Caveman, Diver, Tourist - for a campaign for Sour Marbels Candies won a silver each in the Confections/Snacks category.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.