No pitch for Jaypee Cements

While a section of the media recently reported that Jaypee Cements has called for a creative pitch, the company categorically denied any such development when contacted by Campaign India.Contract Delhi handles the creative duties of Jaypee Cements.“We share a very good working relationship with Contract and are not looking to change our creative partners in the near future,” said Shiva Dixit, executive VP, Jaypee Cements.

Aug 07, 2009 07:00:00 AM | Article | Campaign India Team

While a section of the media recently reported that Jaypee Cements has called for a creative pitch, the company categorically denied any such development when contacted by Campaign India.

Contract Delhi handles the creative duties of Jaypee Cements.

“We share a very good working relationship with Contract and are not looking to change our creative partners in the near future,” said Shiva Dixit, executive VP, Jaypee Cements.

The company had recently roped in Sachin Tendulkar as their brand ambassador. “The campaign Contract developed for Jaypee Cements featuring Sachin has utilised him much better as a brand ambassador than the other brands and we are quite satisfied with our agency’s work,” added Dixit.

Watch the TVC featuring Tendulkar here: