India brought home nine awards from the 25th MAA Worldwide GLOBES Recognition Program held at The Four Seasons Hotel, Washington DC, USA, on October 18, 2010.
Mudra Max had the largest haul of 4 which comprised a Globe in the Best Activity Generating Brand Volume category for its work for '7UP: The Lemon Army', a Silver for the ‘Mumbai Smiles’ campaign in the Best Trade Marketing, Retail Specific or Channel Specific campaign category and two Orders of Merit: one for the Best Sponsorship or Tie-in campaign category for ‘The Film God Speaks on India’s Biggest Religion’and ‘Aircel - History in the making’ in the Best Small Budget campaign category.
JWT India's work was recognised in two categories: Best Cause or Charity Marketing Campaign where it won a Bronze for 'Street to School' for Balwadi Night School; and in Best Brand Awareness & Trial Campaign where it received an Order of Merit for 'Kellogg’s Special K - Be Special'.
Two agencies were mentioned in the category Best Use of Direct Marketing and CRM in a Promotion Campaign: Solutions Digitas won a Bronze for 'HP Original Beats' and Jagran Solutions India won an Order of Merit for 'Internet Explorer 8 Explore Your Way'.
Accentiv India also earned an Order of Merit in Best Activity Generating Short or Long Term Brand Loyalty
for 'Indian Oil Xtra Power Programme'.
48 Globes, Silver and Bronze Awards, as well as Orders of Merit Certificates, in 16 Entry Categories, were announced at the award show. The Bicycle Factory Promotion from The Hive Canada was the Winner of the Globe award for the Best of the Best in the World.
According to the MAAW website: "The MAA GLOBES recognizes the very Best of the Best in Promotion Marketing Award Programs executed in 26 Countries. 140 judges from 23 Countries, representing Agencies, Clients, Academia, Media and Industry Associations carried out the 2010 Judging process between July and September."
