Campaign India Team
Jul 17, 2009

Nielsen launches specialist biz consulting services group in India

Nielsen has announced the launch of a specialist business consulting services group in India. It will be led by Asitava Sen (pictured), director, Business Consulting Services, The Nielsen Company.

Nielsen launches specialist biz consulting services group in India

Nielsen has announced the launch of a specialist business consulting services group in India. It will be led by Asitava Sen (pictured), director, Business Consulting Services, The Nielsen Company.

Nielsen Business Consulting Services will combine qualitative, high-value business consulting with fact-based analytics-driven recommendations to help clients identify and optimize existing and new growth opportunities that drive revenue and profit. This group will integrate Nielsen’s current services and develop new solutions to address strategic business issues in sales, marketing and innovation. 

Speaking about the new development, Partha Rakshit, managing director, The Nielsen Company, South Asia said,  “Business Consulting Service experts will leverage Nielsen’s existing capabilities to deliver thought leadership to our clients, and partner with them on critical strategic issues.”

Eugene Roytburg, managing director, Business Consulting Services, The Nielsen Company, said “Nielsen is targeting aggressive growth goals in Asia Pacific and India is expected to make a significant contribution."

Added Sen, “Business Consulting Services will provide a new avenue to utilize Nielsen’s expertise and information assets and bring new opportunities.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

6 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

8 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

9 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.