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Nielsen has announced the launch of a specialist business consulting services group in India. It will be led by Asitava Sen (pictured), director, Business Consulting Services, The Nielsen Company.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.