New Maha Coffee Eclair TVC says it has 'Coffee Ki Dishoom, Chocolate Ki Muah'

JWT India has created a TVC campaign for Godrej-Hersheys toffee Maha Coffee Eclair.

WATCH the TVC (story continues below)

The films are based on the thought, "Coffee Ki Dishoom, Chocolate Ki Muah'. The first film has a boy save his classmate from getting into trouble by popping a Maha Coffee Eclair into his teacher's mouth, which makes him change his scolding as he enjoys the toffee. The second film features a wrestling match, where the boy manages to make it more fun, again with the help of the toffee.

Sameer Joshi, client services director at JWT, said, “The proposition had to very clearly bring out the product differentiation of coffee and chocolate together for the first time. The duality of these 2 distinct tastes was important to establish.”

The creative team of Priya Pardiwalla and Steven Mathias decided to communicate the idea literally showing the 'Kick of Coffee' and the 'Kiss of Chocolate'.

Credits:

Client: Godrej-Hersheys
Agency: JWT India
Creative team: Steven Mathias (senior creative director), Priya Pardiwalla (vice president and senior creative director), Anshul Sharma (senior copywriter)
Vice president and client services director: Samarth Shrivastava
Client services director: Sameer Joshi
Account executive: Kaustubh Sawant
Production house: Keroscene films
Director: Rajesh Saathi