New Business League: March 2017 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	4	J. Walter Thompson	Asian Paints Limited Project, Sun TV Network	336.28		336.28	43
2	1	Ogilvy	Tata Salt, Unilever India Project, Dream11.com Project	303.58		303.58	20
3	7	Mullen Lowe Lintas Group	Go Daddy, MTV Beats Project, Vivo Mobiles Project	160.58	Croma	153.88	27
4	2	Publicis + Publicis Ambience	Isuzu Motors, Cruise Airconditioners, Games24x7	147.37		147.37	15
5	3	McCann Worldgroup	Hero Project, Maruti Udyog Project, Choice Project	124.65		124.65	14
6	5	Leo Burnett	Agro Global Project, Nutrica International, Jayyem Foods Project	112.11		112.11	15
7	6	Dentsu	Toonz India, HT Media, Roca and Parryware, JK Tyres	72.89		72.89	8
8	11=	L&K Saatchi & Saatchi	Tata Realty & Infrastructure, Amway, Bauli Confectionery	60.47		60.47	5
9	8	Famous Innovations	Ruosh, Taneira, Livpure	46.91		46.91	3
10	9	Isobar	Sports client	37.02		37.02	4
11=	10	Hyphen	Regal Shoes	33.51		33.51	1
11=	48	Rediffusion Y&R	News18.com	33.51		33.51	1
11=		Indigo Consulting	Danone Digital	33.51		33.51	1
14	11=	Paperboat Brandworks	Lokmat, Croma	26.81		26.81	2
15=	11=	Digital F5	Victorinox digital	20.1		20.1	1
15=		iProspect	HCL Technologies Digital, IndiaProperty Digital, BloombergQuint Digital	20.1		20.1	3
17=	14=	21n78e Creative Labs	Metropolis Healthcare	13.4		13.4	1
17=	14=	RK Swamy BBDO	PN Rao	13.4		13.4	1
17=	14=	WATConsult	Brussels Airline Digital	13.4		13.4	1
17=	41	Social Kinnect	Everyuth Naturals Digital, Safari Bags Digital	13.4		13.4	2
						1,616.30	168

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	9=	Mediacom	Make My Trip, Luxehues, Brand USA	238.51		238.51	5
2	1	MEC	Phonepe.Com, Cavinkare, Corvi	188.75		188.75	3
3	9=	Havas Media	Swiggy.com, TVS Srichakta Ltd., Kohler India	184.63		184.63	14
4	9=	Dentsu Media	Maruti Suzuki	102.95		102.95	1
5	2	Mindshare	Aditya Birla Financial Services, J&K Tourism	87.94		87.94	12
6	18	Maxus	Indian Premier League	68.64	Cigna TTK	65.49	1
7	6	Lodestar Universal	M.P Birla Group, Duroflex, RP Sanjiv Goenka Group	57.31		57.31	3
8	9=	Lintas Media Group	Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group	50.45		50.45	2
9	3	Starcom	Nickelodeon, Mahindra Holidays & Resorts (Digital)	30.89		30.89	2
10	4	Carat	Standard Chartered Bank	30.12		30.12	18
11	9=	Zenith	Lactalis	34.32	Swarovski India	28.79	1
12		Famous Innovations	Ruosh	20.59		20.59	2
13	5	OMD	Colors, Lovely Professional University, Cigna TTK	34.32	SCB	19.24	4
14	7	Madison Media	NestAway	6.86		6.86	1
15	8	PHD	HP(digital)	3.43		3.43	1
16=	9=	Alliance
16=	9=	Foxymoron
16=	9=	Media Kinnect
19	19	Vizeum		0	Colors	-18.32	0
						1097.6	70