New Business League: June 2016 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

 

CREATIVE AGENCY PERFORMANCE LEAGUE

 

New Rank	Last Rank	Agency	Recent wins	Estimated YTD win revenue (Rs Crore)	Recent losses	Estimated overall YTD revenue	No. of wins
1	1	J. Walter Thompson	Asian Paints Project, Yeldi Softcom, Apollo Hospitals	720.66		720.66	102
2	2	Mullen Lowe Lintas Group	Cleartrip, Enzen Global, YuppTV Project	668.11		668.11	36
3	4	Leo Burnett	Canara HSBC & OBC Insurance Project, Clove Dentist Project	262.17	Sony Entertainment TV	257.03	24
4	3	Rediffusion Y&R	Eveready Appliances, Amplifon, British Council, Balmer Lawrie Project	226.5		226.5	11
5	11	Ogilvy	Janalaxmi Bank, Unilever Project, Dixcy Scott	303.02	Fiat	205.3	25
6	5	Publicis + Publicis Ambiance	DTDC, Ayurwin, Shop CJ, Inorbit Mall Project SonyLiv	200.61		200.61	42
7	9	Mudra DDB	SAP Marketing Service, Enigma Project, Ujjivan	200.07	L&T Realty	200.07	42
8	6	McCann Worldgroup	Staples SBA Project, Leela Hotel Project, 3M Water Purifier Project	206.96	VIP	193.23	34
9	7	Cheil	Aditya Birla Group,National Geographic, Fox Life	125.95		125.95	13
10	8	L&K Saatchi & Saatchi	Reliance Petrolium, Bombay Dyeing Project, Mondelez (Gum and Candy)	106.79		106.79	14
11	10	Soho Square	Faber, Vasmol, Piaggio(Vespa and Aprilia)	82.36		82.36	4
12		Social Kinnect	HDFC ERGO(Social Media), Zee TV(Digital)	41.18		41.18	2
13	12	FCB	Vero Coffee, Jagran Prakashan Brands	41.18	Siemens	33.39	2
14	13	Isobar	Panasonic (digital)	28.93		28.93	11
15	14	iContract	Garnier (digital)	27.45		27.45	1
16=	15=	RK Swamy BBDO	Crompton Greaves	20.59		20.59	1
16=	15=	Havas Worldwide	D'lecta	20.59		20.59	1
18	22	Dentsu	TI Cycles (Digital), Maruti Suzuki (Digital	54.91	Cremica	18.88	3
19=	17==	Whyness	VIP	13.73		13.73	1
19=	17==	Madison	Asian Paints	13.73		13.73	1
19=	17==	BBH	Snapdeal	13.73		13.73	1
22	20	M&C Saatchi	Birla Institute of Technology, Genesis La Mode Project	2.75		2.68	4
23	21	TBWA	Clothing Client	2.4		2.4	1
24	23	Bates 141		0	Balmer Lawrie Projet	-25.74	0
						3,193.00	376

 

MEDIA AGENCY PERFORMANCE LEAGUE 

 

New Rank	Last Rank	Agency	Recent wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue	No. of wins
1	1	Mindshare	Crown Beers, VGP Universal Kingdom, ZopSmart Technology	326.02		326.02	24
2	2	Lintas Media Group	Reckitt Benckiser, Monster, Anmol Biscuits	179.22		179.22	3
3	3	Havas Media	MoneyView.in, Resurgent Rajasthan, PropTiger, Spice Mobility	160.4		160.4	13
4	5	Lodestar Universal	Mahindra Retail(babyoye.com) Digital, Coca-Cola, Saregama	194	Sony Pictures	139.1	11
5	4	Maxus	OLX, Infiniti Retail (Croma), Droom, Tata Motors	142.42	Nikon (digital)	134.52	4
6	13	PHD	Volkswagen, Allianz, Hindsiam Bevs	78.29		78.29	3
7	6	OMD	Telenor, Met Life, Kamdhenu Paints, Fineti	69.66	Spice Mobility	42.9	6
8	9	Zenith	Telenor(Digital), Lenovo, Abof, Hatsun Agro, AVIVA, Bridgestone	163.18	GPI	38.78	18
9	7	Madison Media	Angel Broking, LeEco, Zopper.com	58.34	Amplifon	29.42	3
10	8	Dentsu Media	Electronic Client	39.4	Bridgestone	29.1	7
11	15=	Vizeum	Warner Brothers Pictures	24.02		24.02	2
12	10	Alliance	Vivo	13.73		13.73	1
13	11	Carat	IT client	13.3		13.3	19
14	12	FoxyMoron	Ather Energy	10.3		10.3	1
15	14	Starcom	Merck, Reliance General Insurance	8.58		8.58	2
16	15=	TME		0		0	0
17	18	MEC	Konark Rajhans Estates	4.46	MetLife	-8.24	1
18	15=		MediaCom	0	Volkswagen	-68.64	0
						1,150.80	118