Campaign India Team
Sep 03, 2019

New Business League: July 2019 update

DDB Mudra and Mindshare retain their advantage

New Business League: July 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra McDonald's, Project X Project, Tonic Water Project 102.9   102.9 35
2 2 MullenLowe Lintas Group ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com 39.5   39.5 12
3 3 Wunderman Thompson ZEE5, One Plus, Tata Metallics Project 38.6   38.6 46
4 4 Ogilvy Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project 27.7   27.7 21
5 5 Leo Burnett Cartier Project, Lots Wholesale Solutions Project, Del Monte Project 27.4 Coke - Thums Up 25.3 31
6 6 Dentsu Britannia Timepass 16.7   16.7 7
7 7 McCann Worldgroup Star Cement Project, M4Marry Project, NIIT Project 16.5   16.5 21
8 8 Publicis + Publicis Ambience Ebro India, Nestle NesTea, Truebil.com Project, ICICI Retail Banking Project 14.2   14.2 16
9 9 VML Y&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
10 10 Isobar Financial services brand 10.7   10.7 8
11 11 L&K Saatchi & Saatchi Prayagh Nutri, Casio, VFS Global, Studds Project 7.9   7.9 10
12 12 Havas Worldwide Citroën 5.4   5.4 2
13 23 WATConsult Schneider Electric, Tata Group's Croma digital 5.4   5.4 2
14 13 BBH Audi 6.7 Playstation 4.7 1
15 14 Indigo Reliance Fresh, Valvoline, Amazon, You Tube, ANI Technologies 4.2   4.2 12
16= 15= Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
16= 15= Publicis Capital ZEE5 Partners 4   4 2
18 17 Digitas WeWork Project, Kohler Project, Jetwing Project, Nestle Health Sciences, Puma 3.7   3.7 10
19= 18= BBDO Bumble 3.4   3.4 1
19= 18= Famous Innovations Monster 3.4   3.4 1
            390.4 276
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare CODISSIA, Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insurance 100.6   100.6 48
2 6 dentsu X Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles 66.7   66.7 15
3 9 Mediacom ShareChat, Merck, GOQii 30.6 Mobile Premier League 29.7 10
4 2 Lodestar UM Mattel,Saregama, Zomato, ABT Associates, HPCL 26.8 Zivame 25.8 6
5 4 Wavemaker Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 17.9   17.3 11
6 3 Zenith Honor Project, Hero Electronix, Walmart Best Price Project 17.2 Iffco-Tokio Health Insurance 14.5 4
7 5 Madison Media Marico, Marico Media 13.7   13.7 1
8 8 Havas Media Tinder, British Council, Toto, Bajaj Alliance General Insurance 12.4   12.4 11
9 7 Starcom Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame 10.7 National Geographic 10 6
10 11 PHD Singapore Airlines 1.2   1.2 1
11 13 OMD MudraMax Cardekho, Clearscore, 91SpringBoard 4.1 Lovely Professional University -0.8 4
12 10 Lintas Media Group RSH Global, Bal Raksha Bharat (Save The Children) 2.5   -2.2 2
13 12 Carat Manufacturing Company 5.5 Mosons Extractions -5.5 3
14 14 Motivator     Honor -11.5 0
            271.8 121

 

Source:
Campaign India

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