New Business League: July 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra	McDonald's, Project X Project, Tonic Water Project	102.9		102.9	35
2	2	MullenLowe Lintas Group	ZEE5 Partners, USV, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com	39.5		39.5	12
3	3	Wunderman Thompson	ZEE5, One Plus, Tata Metallics Project	38.6		38.6	46
4	4	Ogilvy	Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project	27.7		27.7	21
5	5	Leo Burnett	Cartier Project, Lots Wholesale Solutions Project, Del Monte Project	27.4	Coke - Thums Up	25.3	31
6	6	Dentsu	Britannia Timepass	16.7		16.7	7
7	7	McCann Worldgroup	Star Cement Project, M4Marry Project, NIIT Project	16.5		16.5	21
8	8	Publicis + Publicis Ambience	Ebro India, Nestle NesTea, Truebil.com Project, ICICI Retail Banking Project	14.2		14.2	16
9	9	VML Y&R	Big Bazaar, SUD Life, Saffola Oils	12.9		12.9	7
10	10	Isobar	Financial services brand	10.7		10.7	8
11	11	L&K Saatchi & Saatchi	Prayagh Nutri, Casio, VFS Global, Studds Project	7.9		7.9	10
12	12	Havas Worldwide	Citroën	5.4		5.4	2
13	23	WATConsult	Schneider Electric, Tata Group's Croma digital	5.4		5.4	2
14	13	BBH	Audi	6.7	Playstation	4.7	1
15	14	Indigo	Reliance Fresh, Valvoline, Amazon, You Tube, ANI Technologies	4.2		4.2	12
16=	15=	Gozoop	IPL Franchise Kolkata Knight Riders (KKR), amanté digital	4		4	2
16=	15=	Publicis Capital	ZEE5 Partners	4		4	2
18	17	Digitas	WeWork Project, Kohler Project, Jetwing Project, Nestle Health Sciences, Puma	3.7		3.7	10
19=	18=	BBDO	Bumble	3.4		3.4	1
19=	18=	Famous Innovations	Monster	3.4		3.4	1
						390.4	276

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Mindshare	CODISSIA, Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insurance	100.6		100.6	48
2	6	dentsu X	Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles	66.7		66.7	15
3	9	Mediacom	ShareChat, Merck, GOQii	30.6	Mobile Premier League	29.7	10
4	2	Lodestar UM	Mattel,Saregama, Zomato, ABT Associates, HPCL	26.8	Zivame	25.8	6
5	4	Wavemaker	Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC	17.9		17.3	11
6	3	Zenith	Honor Project, Hero Electronix, Walmart Best Price Project	17.2	Iffco-Tokio Health Insurance	14.5	4
7	5	Madison Media	Marico, Marico Media	13.7		13.7	1
8	8	Havas Media	Tinder, British Council, Toto, Bajaj Alliance General Insurance	12.4		12.4	11
9	7	Starcom	Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame	10.7	National Geographic	10	6
10	11	PHD	Singapore Airlines	1.2		1.2	1
11	13	OMD MudraMax	Cardekho, Clearscore, 91SpringBoard	4.1	Lovely Professional University	-0.8	4
12	10	Lintas Media Group	RSH Global, Bal Raksha Bharat (Save The Children)	2.5		-2.2	2
13	12	Carat	Manufacturing Company	5.5	Mosons Extractions	-5.5	3
14	14	Motivator			Honor	-11.5	0
						271.8	121