Campaign India Team
Feb 04, 2020

New Business League: December 2019 update

DDB Mudra, Mindshare end the year on top

The end of 2019 results
The end of 2019 results

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB  Mudra McDonald's, Project A, Bigen Men's Hair Color Project 139.7   139.7 50
2 2 Wunderman Thompson AirAsia, Panasonic Projects, Axis Mutual Fund Projects, Boost, Poonawala Finance, EY 81.6 Hike Messenger 80.2 68
3 3 MullenLowe Group Lintas Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz 42.9   42.7 14
4 4 Ogilvy Mondelez, Uber India Project, GSK Project, National Payment Council of India Project 35.4 Jaquar Project - LBD 34.8 26
5 5 Leo Burnett Spicejet, Tinder, People Interactive, Bajaj Auto (KTM), Lodha, South Arfica Tourism Project 37.5 Coke - Thumsup 34.5 49
6 7 McCann Worldgroup GSK pharmaceuticals, Star Cement Project, Bajaj Electricals Project, Hemas Consumer Care Project, Royal Basmati Project 32.5 Dabur project 32.3 29
7 6 Publicis +  Publicis Ambience Navratna, Ferrero, Dole, AXA, Zee South Tamil Project 28 Spicejet 25.7 26
8 8 Dentsu Britannia Timepass, Kokuyo Camlin, V-Mart Fashion 23.1   22.6 16
9 9 Havas WW Citroën, Japan Airlines, Pfizer, Harman Kardon(Infinity), Oberoi International School Project 18.3 Keventer 17.9 21
10 10 Arc WW PMI Retail (Manpower) Project, PMI Event Project, Tiger Project 16   16 25
11 11 VML Y&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
12 12 L&K Saatchi & Saatchi Nivea, Entertainment Network, GE Healthcare, Bombay Shaving Company 12.8   12.2 16
13 13 Isobar Financial Service Brand 10.7   10.7 8
14 15 Digitas PCA Motors Project, Mahindra & Mahindra Project, Amway India Project 7.7   7.6 21
15 14 WATConsult Goibibo, Schneider Electric, Tata Group's Croma digital 7.4   7.4 3
16 16 M&C Saatchi Realme Project, Ibis, Accor Corporate 7.3   7.3 6
17 17 The Womb Noble Hygeine, Diageo, Quarry 5.8   5.8 6
18 18 Indigo Techcom Bank Project, Johari Digital Healthcare Project, Endurance International Group 5.2   5.2 21
19 19 BBH Audi 6.7 Playstation 4.7 1
20 20 Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
            569.5 439
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare The Walt Disney Company, General Insurance Council, Jet Priviledge 131.2   131.2 62
2 2 dentsu X Maruti Suzuki India, Torrent Pharmaceuticals, Oplus Mobitech, Honda Cars India 77.3   77.3 27
3 4 Zenith Hero MotoCorp, Micron, Disney, WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project 44.1 Iffco-Tokio Health Insurance 41.4 9
4 3 MediaCom ShareChat, Merck, GOQii, Parle Agro 34 Skechers 32.2 12
5 5 Lodestar UM Mattel,Saregama, Zomato, ABT Associates, HPCL, Department of Tourism 28.1 Zivame 27.1 6
6 6 Havas Media Gameskraft, Disney, British Council, OKCupid, Tripadvisor, Tinder, British Council, Toto 17   16 16
7 7 Wavemaker Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 19 Redbus.com 15.9 12
8 10 Starcom upGrad, Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame 16.5 National Geographic 15.8 8
9 9 Initiative 1MG Technologies,Freudenberg Gala Household Product, Win Pens 15   15 10
10 8 Madison Racetrack.ai, Marico, Medlife 17.2 Jet Privilege 12.8 3
11 11 OMD MudraMax Beiersdorf, Skechers, SNAP, Fab Alley, Aurelia 14.2 Lovely Professional University 9.3 9
12 12 PHD Singapore Airlines 2.9   -3.4 2
13 13 Carat Maunufacturing Company 5.5 Mosons Extractions -5.5 3
14 14 Motivator     Honor -11.5 0
            373.8 179

 

Source:
Campaign India

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