The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | McDonald's, Project A, Bigen Men's Hair Color Project | 139.7 | 139.7 | 50 | |
| 2 | 2 | Wunderman Thompson | AirAsia, Panasonic Projects, Axis Mutual Fund Projects, Boost, Poonawala Finance, EY | 81.6 | Hike Messenger | 80.2 | 68 |
| 3 | 3 | MullenLowe Group Lintas | Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz | 42.9 | 42.7 | 14 | |
| 4 | 4 | Ogilvy | Mondelez, Uber India Project, GSK Project, National Payment Council of India Project | 35.4 | Jaquar Project - LBD | 34.8 | 26 |
| 5 | 5 | Leo Burnett | Spicejet, Tinder, People Interactive, Bajaj Auto (KTM), Lodha, South Arfica Tourism Project | 37.5 | Coke - Thumsup | 34.5 | 49 |
| 6 | 7 | McCann Worldgroup | GSK pharmaceuticals, Star Cement Project, Bajaj Electricals Project, Hemas Consumer Care Project, Royal Basmati Project | 32.5 | Dabur project | 32.3 | 29 |
| 7 | 6 | Publicis + Publicis Ambience | Navratna, Ferrero, Dole, AXA, Zee South Tamil Project | 28 | Spicejet | 25.7 | 26 |
| 8 | 8 | Dentsu | Britannia Timepass, Kokuyo Camlin, V-Mart Fashion | 23.1 | 22.6 | 16 | |
| 9 | 9 | Havas WW | Citroën, Japan Airlines, Pfizer, Harman Kardon(Infinity), Oberoi International School Project | 18.3 | Keventer | 17.9 | 21 |
| 10 | 10 | Arc WW | PMI Retail (Manpower) Project, PMI Event Project, Tiger Project | 16 | 16 | 25 | |
| 11 | 11 | VML Y&R | Big Bazaar, SUD Life, Saffola Oils | 12.9 | 12.9 | 7 | |
| 12 | 12 | L&K Saatchi & Saatchi | Nivea, Entertainment Network, GE Healthcare, Bombay Shaving Company | 12.8 | 12.2 | 16 | |
| 13 | 13 | Isobar | Financial Service Brand | 10.7 | 10.7 | 8 | |
| 14 | 15 | Digitas | PCA Motors Project, Mahindra & Mahindra Project, Amway India Project | 7.7 | 7.6 | 21 | |
| 15 | 14 | WATConsult | Goibibo, Schneider Electric, Tata Group's Croma digital | 7.4 | 7.4 | 3 | |
| 16 | 16 | M&C Saatchi | Realme Project, Ibis, Accor Corporate | 7.3 | 7.3 | 6 | |
| 17 | 17 | The Womb | Noble Hygeine, Diageo, Quarry | 5.8 | 5.8 | 6 | |
| 18 | 18 | Indigo | Techcom Bank Project, Johari Digital Healthcare Project, Endurance International Group | 5.2 | 5.2 | 21 | |
| 19 | 19 | BBH | Audi | 6.7 | Playstation | 4.7 | 1 |
| 20 | 20 | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital | 4 | 4 | 2 | |
| 569.5 | 439 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | The Walt Disney Company, General Insurance Council, Jet Priviledge | 131.2 | 131.2 | 62 | |
| 2 | 2 | dentsu X | Maruti Suzuki India, Torrent Pharmaceuticals, Oplus Mobitech, Honda Cars India | 77.3 | 77.3 | 27 | |
| 3 | 4 | Zenith | Hero MotoCorp, Micron, Disney, WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project | 44.1 | Iffco-Tokio Health Insurance | 41.4 | 9 |
| 4 | 3 | MediaCom | ShareChat, Merck, GOQii, Parle Agro | 34 | Skechers | 32.2 | 12 |
| 5 | 5 | Lodestar UM | Mattel,Saregama, Zomato, ABT Associates, HPCL, Department of Tourism | 28.1 | Zivame | 27.1 | 6 |
| 6 | 6 | Havas Media | Gameskraft, Disney, British Council, OKCupid, Tripadvisor, Tinder, British Council, Toto | 17 | 16 | 16 | |
| 7 | 7 | Wavemaker | Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 19 | Redbus.com | 15.9 | 12 |
| 8 | 10 | Starcom | upGrad, Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame | 16.5 | National Geographic | 15.8 | 8 |
| 9 | 9 | Initiative | 1MG Technologies,Freudenberg Gala Household Product, Win Pens | 15 | 15 | 10 | |
| 10 | 8 | Madison | Racetrack.ai, Marico, Medlife | 17.2 | Jet Privilege | 12.8 | 3 |
| 11 | 11 | OMD MudraMax | Beiersdorf, Skechers, SNAP, Fab Alley, Aurelia | 14.2 | Lovely Professional University | 9.3 | 9 |
| 12 | 12 | PHD | Singapore Airlines | 2.9 | -3.4 | 2 | |
| 13 | 13 | Carat | Maunufacturing Company | 5.5 | Mosons Extractions | -5.5 | 3 |
| 14 | 14 | Motivator | Honor | -11.5 | 0 | ||
| 373.8 | 179 |
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