Campaign India Team
Jun 05, 2008

Neo Sports hires Abhishek Verma as head-marketing and communications

Neo Sports Broadcast has appointed Abhishek Verma as head of marketing and communications for its channels. Verma comes from Sony Entertainment Television, where he was heading the marketing division of SAB TV.  Before Sony, Verma was marketing manager with Discovery Channel. He has created various loyalty marketing programmes at SurfGold, a Singapore based CRM consultancy, where he was head of client services. At SurfGold, he handled clients such as Tommy Hilfiger, FedEx, Microsoft and Hewlett-Packard.

Neo Sports hires Abhishek Verma as head-marketing and communications

Neo Sports Broadcast has appointed Abhishek Verma as head of marketing and communications for its channels. Verma comes from Sony Entertainment Television, where he was heading the marketing division of SAB TV. 
 

Before Sony, Verma was marketing manager with Discovery Channel. He has created various loyalty marketing programmes at SurfGold, a Singapore based CRM consultancy, where he was head of client services. At SurfGold, he handled clients such as Tommy Hilfiger, FedEx, Microsoft and Hewlett-Packard.

Akash Khurana, director, Neo Sports, said, “With Abhishek’s appointment, we are in an even stronger position to deliver on our objective of becoming a leader in marketing sports across media internationally.”

Verma said, “Neo Sports has redefined sports entertainment. I am confident that we will be able to attain our marketing objectives and establish the channels as leaders in their category.”


 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

15 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

18 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

20 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.