Neo Sports Broadcast has appointed Abhishek Verma as head of marketing and communications for its channels. Verma comes from Sony Entertainment Television, where he was heading the marketing division of SAB TV.
Before Sony, Verma was marketing manager with Discovery Channel. He has created various loyalty marketing programmes at SurfGold, a Singapore based CRM consultancy, where he was head of client services. At SurfGold, he handled clients such as Tommy Hilfiger, FedEx, Microsoft and Hewlett-Packard.
Akash Khurana, director, Neo Sports, said, “With Abhishek’s appointment, we are in an even stronger position to deliver on our objective of becoming a leader in marketing sports across media internationally.”
Verma said, “Neo Sports has redefined sports entertainment. I am confident that we will be able to attain our marketing objectives and establish the channels as leaders in their category.”