Blink Digital has bagged the integrated digital mandate for Nayara Energy, earlier known as Essar Oil. Nayara is a downstream energy company and teh agency will look after its social media, ORM, owned digital assets and media-led campaigns.
Shweta Munjal, VP and head – brand and communications, Nayara Energy, said, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
Dooj Ramchandani, co-founder and chief creative officer, Blink Digital, added, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”