Campaign India Team
Jul 16, 2019

Nayara Energy appoints Blink Digital

Account won post a multi-agency pitch

Nayara Energy appoints Blink Digital
Blink Digital has bagged the integrated digital mandate for Nayara Energy, earlier known as Essar Oil. Nayara is a downstream energy company and teh agency will look after its social media, ORM, owned digital assets and media-led campaigns.
 
Shweta Munjal, VP and head – brand and communications, Nayara Energy, said, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
 
Dooj Ramchandani, co-founder and chief creative officer, Blink Digital, added, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”
Source:
Campaign India

Related Articles

Just Published

Premium
'Constitution of advertising' applies only to 'ad men', apparently
Premium
1 hour ago

'Constitution of advertising' applies only to 'ad ...

Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.

Premium
Ajay Gupte takes over as CEO as Kartik Sharma exits Wavemaker
Premium
Amazon gets cold shoulder in India: What does this spell for its future?
Premium
2 hours ago

Amazon gets cold shoulder in India: What does this ...

Amazon has faced a surprisingly icy reception to its fresh India investment. DAN's Ashish Bhasin and Mediacom's Josh Gallagher weigh in on the ecommerce giant's future in the market.

Premium
'Finding that balance between speed-to-market and getting it right': Eileen R Lynch
Premium
20 hours ago

'Finding that balance between speed-to-market and ...

The global CMO of Refinitiv speaks about what inspires her, the importance of holding on to the attribute of trust and the must-dos in a rebranding exercise