Campaign India Team
Jul 16, 2019

Nayara Energy appoints Blink Digital

Account won post a multi-agency pitch

Nayara Energy appoints Blink Digital
Blink Digital has bagged the integrated digital mandate for Nayara Energy, earlier known as Essar Oil. Nayara is a downstream energy company and teh agency will look after its social media, ORM, owned digital assets and media-led campaigns.
 
Shweta Munjal, VP and head – brand and communications, Nayara Energy, said, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
 
Dooj Ramchandani, co-founder and chief creative officer, Blink Digital, added, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”
Source:
Campaign India

Related Articles

Just Published

34 minutes ago

CenturyPly appoints Wunderman Thompson for ...

Account won post a multi-agency pitch

12 hours ago

Debate: The epitaph of classical advertising ...

Roshan Abbas and Swapan Seth debated on the topic in the second edition of The Advertising Club's 'vice and versa' series

12 hours ago

Head & Shoulders gets Ranveer Singh to rap for a ...

Disha Patani and Sara Ali Khan are also part of the campaign conceptualised by Autumn Grey and Madison PR

2 days ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here