The 59th edition of the Cannes Lions International Festival of Creativity is just about two weeks away. Leading up to the event, Campaign India asks Indian adlanders to pick their favourites, from among all Grand Prix winners at Cannes.
Senthil Kumar, national creative director, JWT India, selected the Nike Livestrong Foundation campaign 'Chalkbot' from 2010 that won the Integrated Grand Prix at last year's Festival.
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Why did Senthil pick this? In his own words: "Where the road become a canvas along the entire stretch of The Tour De France. Where a hundred thousand positive messages of courage, hope and action to beat cancer were chalked / printed on the road, by a pneumatic robot, live via Twitter, mail and several other channels. Engaging, enterprising and the best ever Cannes Lion Grand Prix. I wish I had done it."
Credits (courtesy www.canneslions.com)
Advertiser: Nike Livestrong Foundation
Product: Livestrong Foundation
Entrant Company: Wieden+Kennedy Portland
Award: Grand Prix