Arati Rao
Jun 04, 2012

My favourite Cannes Grand Prix: Senthil Kumar

Senthil picks Nike Livestrong Foundation's 'Chalkbot' campaign by Wieden + Kennedy that won in 2010

My favourite Cannes Grand Prix: Senthil Kumar

The 59th edition of the Cannes Lions International Festival of Creativity is just about two weeks away. Leading up to the event, Campaign India asks Indian adlanders to pick their favourites, from among all Grand Prix winners at Cannes.

Senthil Kumar, national creative director, JWT India, selected the Nike Livestrong Foundation campaign 'Chalkbot' from 2010 that won the Integrated Grand Prix at last year's Festival. 

Watch the video (story continues below)





Why did Senthil pick this? In his own words: "Where the road become a canvas along the entire stretch of The Tour De France. Where a hundred thousand positive messages of courage, hope and action to beat cancer were chalked / printed on the road, by a pneumatic robot, live via Twitter, mail and several other channels. Engaging, enterprising and the best ever Cannes Lion Grand Prix. I wish I had done it."


Credits (courtesy
Advertiser: Nike Livestrong Foundation
Product: Livestrong Foundation
Entrant Company: Wieden+Kennedy Portland
Country: USA
Year: 2010
Award: Grand Prix

Campaign India

Related Articles

Just Published

30 minutes ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

2 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

3 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

4 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here