Arati Rao
Jun 06, 2012

My favourite Cannes Grand Prix: Partha Sinha

Sinha selects Microsoft's Halo 3 campaign 'Believe' that won in 2008

My favourite Cannes Grand Prix: Partha Sinha

The Cannes International Festival of Creativity is just 11 days away, and its time to recall some of the best work that has been celebrated at the festival over the years. Campaign India continues to ask adlanders to pick their favourites from among all Grand Prix winners at Cannes.

Partha Sinha, managing partner, BBH India, selected the Halo 3 'Believe' campaign that won Grand Prix awards in two categories in 2008 - Film and Integrated.

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On the 'Museum of Humanity' concept that is a highlight of the campaign, Sinha said, "For gamers, a game isn't virtual reality, it's reality itself. The 'Museum of Humanity' idea recreated a war and post-war experience for the viewer. It took something that was virtual reality to a completely different high, making it seem like reality."

 

 

Credits (courtesy www.canneslions.com)
 
Advertiser: Microsoft
Product: XBox 360/'Halo 3' Video Game
Entrant Company: McCann Worldgroup, San Francisco
Country: USA
Year: 2008
Award: Grand Prix

Source:
Campaign India

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