Campaign India Team
Aug 30, 2022

Mumbai Metro One assigns social media duties to Connect Digital

Account won post a multi-agency pitch

Mumbai Metro One assigns social media duties to Connect Digital
Mumbai Metro One (MMO) has appointed Connect Digital for its social media duties. 
The agency will be responsible for building and managing content strategies and creatives for the brand on Facebook, Instagram and Twitter. 
The account was won after a multi-agency pitch process.
Shyamantak Choudhury, business head, Mumbai Metro One, said, “Connect Digital demonstrates a strong understanding of the digital category at large. The team is diligent and pays strong attention to detail, something that became evident in the multiple discussions we’ve had over a period of time. We're thrilled to partner with them as our social partners. This engagement will help us elevate our brand presence with the right strategy, ideation and creative thinking. We are looking forward to creating some good and memorable work.”
Haresh Nayak, managing director, founder, Connect Network, said, “We are ecstatic to be working with a legacy brand to help them create visibility amongst the relevant target audience. Our team is confident to shed new light on the brand’s social media pages and contribute to their growth.”
Charu Rawat, assistant vice president, Connect Digital, added, "We are happy to have the opportunity to partner with Mumbai Metro One, and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-the-mind recall that the brand has created by applying creative, new-age thinking and a strong storytelling narrative. The agency looks forward to harnessing the best of their capabilities, talent,  and partnerships and helping Mumbai Metro One build even more powerful consumer connections.”
Campaign India

Related Articles

Just Published

42 minutes ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

45 minutes ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

1 hour ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

2 hours ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.