Mullen Lintas appoints Sunil Singh Manhas, elevates Nisheeth Srivastava, Saumya Baijal and Sarabjit Singh
Manhas joins as SVP and business head. Baijal has been elevated as VP and head of planning - North India. Srivastava and Singh elevated as group creative directors
Oct 13, 2021 08:24:00 AM | Article | Campaign India Team
Mullen Lintas has announced a new leadership team for its Delhi office.
The business function for the North region will be led by Sunil Singh Manhas who has been appointed as senior VP and business head. Manhas moves from Dentsu where he was business head.
Saumya Baijal has been elevated as VP and head of planning – North. She will lead the planning function for the region. She was VP - strategy.
Nisheeth Srivastava and Sarabjit Singh have been elevated as group creative directors. Srivastava will be taking care of the copy department while Singh is in charge of art.
Hari Krishnan, CEO, Mullen Lintas, said, “Mullen Lintas Delhi is poised for growth having already added a diverse mix of brands into the portfolio this year. We felt that this is the right time to bring in a new leadership team that is young, talented and driven. Sunil Singh Manhas comes on board as SVP and business head for Delhi. Sunil is a seasoned campaigner and knows the Delhi market inside out. He brings with him a wealth of cross-category experience and knowledge. His drive for new business and his passion for ideas will augur well for us.”
He added, “Under the creative leadership of our CCOs Azazul Haque and Garima Khandelwal, there’s a lot that we have achieved already in terms of creative reputation with some stellar work across offices. To reproduce the same momentum in Delhi, we’ve strengthened the creative team with Nisheeth Srivastava and Sarabjit Singh. They are hybrid creative folks with an innate understanding of digital and traditional. The strategic planning product of Mullen Lintas follows the challenger philosophy and under the leadership of our national planning director – Ekta Relan, we’ve made many strides across different brands in our portfolio in terms of brand impact. In keeping with the challenger mentality of the agency, we have brought on board Saumya Baijal as VP and head of planning for North. Saumya’s passion for ideas and her energy and enthusiasm towards all things creative, is just what we need for our young and agile operation. With the four of them leading the operation, we are confident of making a prominent impact in Delhi.”