Campaign India Team
Jul 25, 2011

Mudra wins creative mandate of

The North and East division of the agency won the business following a multi-agency pitch process

Mudra wins creative mandate of

Mudra India’s North and East division has recently won the creative duties for online insurance aggregator The pitch process included eight agencies and the size of the business is estimated to be around Rs. 22 crore.

Commenting on the appointment of Mudra as their agency, Akshya Mehrotra, chief marketing officer, said, “We look forward for some exceptional creative work from them which will help become a household brand. As we look forward to build our brand and help popularize the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”
Commenting on the win, Bobby Pawar, chief creative officer, Mudra Group added, “We are really excited to have the opportunity to the brand. They have a great vision for the category and I believe they will be game-changers. I look forward to collaborating with Akshay and his team to create brand content that is as radical as the service itself.”

Campaign India

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