Mudra India’s North and East division has recently won the creative duties for online insurance aggregator Policybazaar.com. The pitch process included eight agencies and the size of the business is estimated to be around Rs. 22 crore.
Commenting on the appointment of Mudra as their agency, Akshya Mehrotra, chief marketing officer, Policybazaar.com said, “We look forward for some exceptional creative work from them which will help PolicyBazaar.com become a household brand. As we look forward to build our brand and help popularize the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”
Commenting on the win, Bobby Pawar, chief creative officer, Mudra Group added, “We are really excited to have the opportunity to the Policybazaar.com brand. They have a great vision for the category and I believe they will be game-changers. I look forward to collaborating with Akshay and his team to create brand content that is as radical as the service itself.”