Mudra West appoints Amit Kekre as head planning

Mudra West has appointed Amit Kekre as head, planning. Kekre will oversee the planning function of Mudra's clients that include Future Group, LIC, Godrej, Emirates, HCC, Lavasa, The Economic Times, Huawei, Femina and Philips-Electrolux. 

Prior to this he was was vice president, strategic planning at McCann Erickson India. 

In a career spanning close to 13 years, Kekre has also worked with Grey Melbourne, Grey Malaysia, Ambience, JWT, Ogilvy and Everest Brand Solutions. 

Commenting on this appointment, Arijit Ray, president, Mudra West, said, “Amit embodies the perfect credentials required to give Mudra West the right impetus in the planning function.. With Amit’s vast experience across categories as diverse as Automotive, Fashion, lifestyle, Travel & tourism, financial services, FMCG, in various capacities, within india and outside, he is the right person to take the collaborative partnership across planning, creative and business management, to the next level. We are really looking forward to Amit playing a really active role in our quest to chart the next growth platform for Mudra West.”

Commenting on his new role, Amit Kekre, head, planning, Mudra West, said, “I believe people are the best education one can have in life and in our business, particularly in planning. The challenge for planners today is not just to find innovative and insightful ways of studying people and consumer culture but also to be able to project and transmit it in a way that it breaks the stereotype of planning being a silo style department and helps it mix and merge seamlessly in the creation of businesses & brands, especially to be seen as welcome partners in inspiring great creative work. I am excited to join Mudra and am hopeful that its collaborative, team driven culture will help planning be a force that comes from people, works with people but never comes in the way of people."