Coca-Cola India has handed its PR duties to MSLGroup India following a multi-agency pitch. Perfect Relations handled the account prior.
Amit Misra, managing director, MSLGROUP India, said, “We are thrilled and privileged to partner such an iconic brand! We look forward to co-creating path breaking campaigns that inspire communities."
Kamlesh Kumar Sharma, director, corporate communications, Coca-Cola India and South West Asia, said, "Six months ago, we had invited a selection of key communication agencies in India, including our existing agency to bring their best thinking to Coca-Cola. The idea was to brainstorm, so that we were better equipped to create the kind of content that our stakeholders and consumers have come to expect of us. We wanted to harness the thinking of some of the best agency minds. We were open to all ideas. As it turned out, the best idea came from outside our current system. We have decided to take it ahead.
"As we take a pause in our relationship with Perfect Relations (our current PR Agency on record), it is with excitement and anticipation that we welcome MSLGroup India into our fold. MSLGroup, Publicis and their affiliates already work for us in India and many parts of the world and hence neither of us are strangers to each other."