Motorola print ad changes colour at touch of a button

Billed as the ‘world’s first interactive print ad’, it featured in Wired magazine

Dec 24, 2013 03:50:00 PM | Article | Matthew Chapman


The ability to customise the Moto X smartphone is brought to life with a print ad in Wired magazine, which allows readers to change the colour of the phone in the ad by pressing the corresponding button at the bottom of the page.

Motorola has created what it claims is "the world’s first interactive print ad" by inserting circuitry into a page made of polycarbonate paper that covers LED light pipes.

Brand: Motorola

Client: Barry Smyth, global marketing director at Motorola

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