Electronics and hardware maker, Acer India, has appointed Motivator as its media partner for the Indian market.
The agency will manage the brand’s digital media duties including media strategy and planning, media investment, media activation, and content. The account will be handled from its Bengaluru office.
Sooraj Balakrishnan, head - marketing, Acer India, said, “I am delighted to have Motivator India on board as one of our lead agencies. Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinvced us that they are a right digital media partner to take our brand forward in these challenging times."
Mausumi Kar, managing director, Motivator India, said, “We are delighted to partner and support Acer in their growth momentum. The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer."
Radhika Ramani, managing partner - South, Motivator India, added, “Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enables this for them. We are delighted to be awarded the business for Acer."
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Rao is currently CEO of dentsuMB Group India