Mother Dairy has rolled out a new campaign to support the launch of three new flavours under the Indian Classic range in the take-away category.
“At home after a full course meal, the dessert comprises of traditional recipes; ice cream being an occasional treat,” explained Tania Sinha, account director, Saatchi & Saatchi. “The campaign aims to lure the target audience for everyday indulgence with the regal, special taste of Mother Dairy ice-cream.”
Watch the TVC here:
Mother Diary from Campaign India on Vimeo.
The 30-second spot, developed by Saatchi & Saatchi, opens on the counter of an opulent kitchen. The close-up shows a hand cautiously picking kaju, kishmis, pista and mewa; mixing the ingredients with milk and finally transforming the mix into ice-cream. The final cut shows ice cream packs being laid out on gilt table mats with dessert spoons.
Project: Indian Classic TVC
Client: Mother Dairy
Brief: To introduce three new flavours under the Indian Classic range which has desert recipes from Royal India.
Agency: Saatchi & Saatchi
Creative director: Ayon Sarkar, Tuhin Sen
Executive creative director: Nandu Narasimhan
Copywriter: Tuhin Sen
Director: Narayan Shi
Production House: Finger Print
Media agency: Madison