National Dairy Development Board's Mother Dairy has roped in Wavemaker as its media partner post a multi-agency pitch.
Wavemaker's Gurugram office will handle the brand's media strategy and investment.
Speaking on this win Kartik Sharma, MD, Wavemaker South Asia, said, “We are extremely happy to be selected as a media partner by Mother Dairy. We look forward to our partnership with Mother Dairy and hope to build a dynamic media model using data and technology to deliver the right messaging to their consumers and to further strengthen the brand in newer markets.”
Navin Khemka, managing partner, Wavemaker India, said, “Over the last many years, Mother Dairy has created a dominant position for itself in branded milk segment. We are confident with our creative media marketing approach and data-led insights, we will be able to provide innovative solutions to Mother Dairy.”
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