
Ivan Cobenk sincerely hopes watching all of his idol Kevin Bacon's movies will turn him into Kevin Bacon. Does he get his wish? Find out in this TVC for the Logitech Revue with Google TV, created by Goodby, Silverstein & Partners.
WATCH the video
WATCH this commercial for Logitech Revue featuring Kevin Bacon's most loyal fan
Ivan Cobenk sincerely hopes watching all of his idol Kevin Bacon's movies will turn him into Kevin Bacon. Does he get his wish? Find out in this TVC for the Logitech Revue with Google TV, created by Goodby, Silverstein & Partners.
WATCH the video
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.