With the penetration of the internet so low, it's unlikely that e-mail virals or youtube will play a major role in the forthcoming general elections in 2009. That won't stop political parties and advertising agencies from trying.
With the penetration of the internet so low, it's unlikely that e-mail virals or youtube will play a major role in the forthcoming general elections in 2009. That won't stop political parties and advertising agencies from trying.
The opportunities in the era of 24X7 news television are immense. Politicians are on TV all the time, and every word that they utter (or don't utter) is on record. Creatives can have a ball, as they did with this one for Obama. That's our Monday Morning Gloom Buster.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
.png&h=268&w=401&q=100&v=20170226&c=1)
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
