Do you wake up every Monday morning wishing that you could wave a magic wand and change the day's blues forever? This new Dodge Dart campaign from Wieden+Kennedy titled, 'How to change your car forever' might just do the trick for you.
The film beautifies the journey of designing a new car to the point that it's near perfect. A cameo from American football quarterback Tom Brady, and Kayne West and Jay-Z's 'No Church In The Wild' soundtrack in the background add a few more dollops to the awesome quotient of the TVC. Watch it here and now:
Charged enough? Then kick that lackadaisical devil of Monday morning and get cracking on big ideas. And follow these simple steps: "Think. Think more. Drink coffee. Stop thinking. Start doing!"
Have a happy working week ahead.
Client: Dodge Dart
Agency: Wieden+Kennedy, Portland
Creative director: Aaron Allen, Joe Staples, Michael Tabtabai
Art director: Devin Gillespie
Copywriter: Jared Elms, Justine Armour
Editorial company: Joint Editorial Portland
Executive producer: Patty Brebner
Producer: Ryan Shanholtzer
Editor: Kyle Valenta
Production company: Biscuit Filmworks
Director: Christopher Riggert
Managing director: Shawn Lacy
Executive producer: Holly Vega
Producer: Youree Henley
Director of photography: Greig Fraser
Production designer: Samantha gore
Head of production: Ben Grylewicz
Executive producer: Corey Bartha