Shephali Bhatt
Jul 23, 2012

MMGB: Dodge Dart campaign by Wieden+Kennedy

WATCH the Wieden+Kennedy campaign for the auto brand to dodge your Monday morning blues

MMGB: Dodge Dart campaign by Wieden+Kennedy

Do you wake up every Monday morning wishing that you could wave a magic wand and change the day's blues forever? This new Dodge Dart campaign from Wieden+Kennedy titled, 'How to change your car forever' might just do the trick for you.

The film beautifies the journey of designing a new car to the point that it's near perfect. A cameo from American football quarterback Tom Brady, and Kayne West and Jay-Z's 'No Church In The Wild' soundtrack in the background add a few more dollops to the awesome quotient of the TVC. Watch it here and now:

 

Charged enough? Then kick that lackadaisical devil of Monday morning and get cracking on big ideas. And follow these simple steps: "Think. Think more. Drink coffee. Stop thinking. Start doing!" 

Have a happy working week ahead.

Credits:

Client: Dodge Dart
Agency: Wieden+Kennedy, Portland
Creative director: Aaron Allen, Joe Staples, Michael Tabtabai
Art director: Devin Gillespie
Copywriter: Jared Elms, Justine Armour
Editorial company: Joint Editorial Portland
Executive producer: Patty Brebner
Producer: Ryan Shanholtzer
Editor: Kyle Valenta
Production company: Biscuit Filmworks
Director: Christopher Riggert
Managing director: Shawn Lacy
Executive producer: Holly Vega
Producer: Youree Henley
Director of photography: Greig Fraser
Production designer: Samantha gore
Head of production: Ben Grylewicz
Executive producer: Corey Bartha
 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

4 hours ago

Best Places to Work Asia-Pacific 2024: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

6 hours ago

The changing face of political ad campaigns in India

From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.

7 hours ago

Beyond the box: The future of television in the OTT era

Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.