If we tell you that the whole process of slimming down need not necessarily be all toil and sweat but harmless fun as well; you might find that hard to believe. But you will have to believe what you see in this advert for Contrex Mineral Water (France), created by Marcel, Paris.
Convinced? Now, if this could be fun, then why not a Monday morning? All you need to do is find out how. Happy working.
Agency: Marcel, Paris, France
Creative director: Anne De Maupeou
Art director: Souen Le Van
Copywriter: Martin Rocaboy
Account director: Michel Kowalski
Account manager: Audrey Tato
TV producers: Timothé Rosenberg, Cleo Ferenczi
Planners: Anne Dimier-Vallet, Guillaume Le Gorrec
Advertiser's supervisor: Emmanuel Manichon, Marie-Cécile Pellé Lancien, Stéphanie Perrin
Director: Xavier Mairesse
Producer: Claude Fayolle
Post production : Mikros
Additional credits: Nicolas Karakatsanis, Sam Danesi, Clemens Hourriere, Boris Nicou, Mathieu Sibony, Sandra Haize, Olivier Glandais