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The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.