Campaign Staff
Jan 16, 2017

MMGB: Babylon 'Don't ask the internet. Ask a real doctor'

View the work conceptualised by Ogilvy & Mather London here

MMGB: Babylon 'Don't ask the internet. Ask a real doctor'
It's an all-too familiar scenario: you Google a minor health symptom only to fall down an internet rabbit hole and become convinced you're stricken with a terminal disease.
Healthcare app Babylon’s first creative campaign plays on this phenomenon of "Cyberchondria", or hyperbolic responses to seeking medical advice online. The start-up is running outdoor, press and digital ads in London as the NHS prepares to trial the app as an alternative to non-emergency helpline 111. The ads were created by Max Maclean and Ran Stallard at Ogilvy & Mather London. 

Agency: Ogilvy & Mather London
Chief creative officer: Mick Mahoney
Copywriter: Max Maclean
Art director: Ran Stallard
Agency producer: Grant Mason
Business director: Harriet Harrison
Account team: Gregoire Meilhat
Planning team Marie Maurer and Kevin Chesters
Production company: H&O
(This article first appeared on


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