Mirum wins Banjara's digital mandate

Banjara's, a herbal beauty care brand, has appointed Mirum India to handle its digital duties following a multi-agency pitch. 

 

The agency will handle social media, create new digital touch points, and media buying for the brand.

 

Banjara's has been operating predominantly in South India, but now wants to target rest of India.

 

Ramesh Vishwananthan, managing director, Vishal Personal Care, said, “We are aggressively looking at expanding our footprint outside South India with digital leading the way. We were looking for partner rather than an agency, who would understand our ambitions. Mirum India with their diverse understanding of the digital landscape, fitted the bill. We are excited about this new partnership.”

 

Hareesh Tibrewala, Mirum India, joint CEO, Mirum India, said “Banjara’s is one of the fast growing FMCG players in South India with a very ambitious brand DNA. Mirum recognises this and brings to the table its vast Indian and global expertise in digital shopper marketing. I’m glad we’re the ones Banjara’s has put their trust in. Together we look forward to take the brand to the next level.”