Mirum India has won Hero Electric's digital mandate post a multi-agency pitch. The agency's office in Delhi will handle the account.
The agency has been tasked with getting a shift in the buying behaviour from fuel-based scooters to environment friendly electric scooters, and spread awareness about the positive impact on the ecology. Mirum will be responsible for brand communication, digital strategy and execution; and performance focused media campaigns. Mirum will also be providing technology and web development services for the brand.
Sohinder Singh Gill, CEO, Hero Electric India, said, “A strong digital presence has become more important than ever for brands today. By on-boarding Mirum as our digital marketing partner, we intend to strengthen our digital game plan with the expertise the agency brings to the table. We’re looking forward to some exciting times ahead.”
Sanjay Mehta, joint CEO, Mirum India, said, "We are happy to partner with India’s leading electric scooter company - Hero Electric. We look forward to working with them to drive a change in consumer behaviour towards a sustainable mode of transport; and create memorable campaigns on the way.”