Campaign India Team
Oct 20, 2010

Mindworks acquires DWS

Mindworks is a provider of editorial, design services to newspapers, magazines and online publishers

Mindworks acquires DWS

Mindworks Global Media has acquired DWS (www.dancewithshadows.com), a news website (www.dwsauto.com) and a technology based site (www.dwsgadgets.com). Mindworks is a worldwide provider of editorial as well as design services to newspapers, magazines and online publishers. Along with this, DWS has brought in Babychen Matthew as the chief internet officer for Mindworks. Matthew was previously the founder and publisher of DWS.

On the acquisition, a company spokesperson, said, “This acquisition is part of an online initiative that will power the next phase of growth for Mindworks. For those media companies with the right strategy, there is an immediate and huge opportunity in the explosive growth of online media consumption worldwide.”Mindworks has grown from a staff of nearly 20 to over 80 at its facility in Noida that serves media clients in three continents. It is backed by Helion Venture Partners, a  venture capital firm focused on India with $ 350 million in funds.

DWS draws over one million unique visitors a month, which makes it among the top 20 media sites in India (Number 17, according to Alexa rankings). “

Our biggest strength is our ability to provide useful, comprehensive information to the online user in select verticals,” said a DWS spokesperson.

Source:
Campaign India

Just Published

2 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

2 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.