MindShift Interactive wins digital duties of Za

MindShift Interactive has bagged the digital mandate for Za, skincare and makeup brand launched in India in 2014 by the Japanese beauty major Shiseido.

The account was won following a multi-agency pitch.

The agency will be responsible for ‘crafting social media marketing campaigns, conducting digital research audits, driving media planning and buying, carrying out influencer marketing programs, along with leveraging the brand through technological advancements across multiple mediums,'
informed an official statement.

MindShift Interactive has launched a campaign to introduce Za’s latest offering, the Za True White Liquid Foundation.

Zafar Rais, CEO, MindShift Interactive, said, “We are excited to extend the right digital solutions to Za. We intend to scale the brand in India through our insights on the beauty and lifestyle industry, and give it outreach through innovations and a seamless digital and offline connect that promises to build upon a group of evangelists for the brand.”

Salman Z. Bukhari, marketing director, Shiseido India, commented, added, “We are delighted to have MindShift Interactive on board as our digital partners. The agency’s fresh and engaging approach will surely resonate with the Za women in India.”