Mindshare India has appointed Vipasha Bhuptani as the communications planning lead for the Content+ team.
In this role, she will be responsible for setting up the communications planning vertical for the agency’s key businesses. Bhuptani will be based in Mumbai and will report to Ajay Mehta, senior vice president - Mindshare Content+.
She moves from Leo Burnett Orchard, where she was head of strategic planning.
Parthasarathy Mandayam, CEO – Mindshare South Asia, said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”
Mehta said, “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build sharper and deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”
Bhuptani said, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey to transform the content narrative network for our clients.”
With close to 20 years of experience, she has also worked with companies like Ogilvy, Saatchi & Saatchi UK and Johnson & Johnson.