The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
The partnership will include creating advertiser funded programmes or branded content
In his first blog for 2018, our blogger tells the advertising business to see the world 90-degrees differently
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV
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