As women’s sport moves from purpose play into serious commercial strategy, Prachi Narayan, managing partner, Havas Play India, shares a playbook for marketers.
LATEST
Scale is a by-product of delivering great work: Vishal Srivastava
Omnicom Global Solutions’ CEO believes that anything that needs to be automated, should be.
AB InBev wins Cannes Lions creative marketer of the year award for third time
Award aims to honour brands that have developed a reputation for creative marketing.
Disney courts emerging brands: Ad sales momentum grows ahead of 2026 upfronts
The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.
Brand storytelling is evolving into micro-dramas and agencies need to keep up
Audiences are actively seeking out branded content because they are willing to go to those platforms to watch something interesting.
Rediffusion launches Rediffusion Narrative for brand integrated storytelling in the streaming era
Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in production
AI isn’t replacing us. It’s convincing us we can replace each other
Used properly, AI doesn’t replace expertise, it amplifies it.
ManipalCigna bets on cultural intelligence over AI sameness
CMO Sapna Desai says AI tools are now common; sharper thinking and cultural nuance will increasingly define brand differentiation.
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