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Dec 30, 2019

Opinion: 2020 influencer marketing predictions

The author identifies the new opportunities that influencer marketing will bring forth in 2020.

May 21, 2019

Hindustan Times provides an alternative to TV News; ties up with editorji

The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day

Mar 04, 2019

'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

Apr 24, 2018

Republic TV hires What’s Your Problem as content creation partner

The partnership will include creating advertiser funded programmes or branded content

Jan 10, 2018

Blog: In 2018, Think Vertical

In his first blog for 2018, our blogger tells the advertising business to see the world 90-degrees differently

Oct 13, 2016

‘Integrated agencies will eventually become the norm’

Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant