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The curious case for measuring visual content impact
In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.
The cloud revolution behind the OTT boom in Indian broadcasting
As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.
Instagram launches Creator Lab in India, expands support for aspiring creators
Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.
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Maruti Suzuki India puts CSR account on pitch
The automaker wants the chosen agency to develop multi-platform content on its CSR initiatives.
The new age of marketing blends tradition with technology
Harnessing the synergy of the latest technology and the timeless human touch, marketers can craft data-driven yet deeply intuitive strategies that captivate and engage their audiences like never before.
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
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