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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
The emotional connection: A new normal in influencer marketing
Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.
Cheil India restructures as Cheil SWA Group
The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
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Amagi launches AI-powered scheduler for content programming
The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.
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Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
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