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Hindustan Times provides an alternative to TV News; ties up with editorji
The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day
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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
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Republic TV hires What’s Your Problem as content creation partner
The partnership will include creating advertiser funded programmes or branded content
Blog: In 2018, Think Vertical
In his first blog for 2018, our blogger tells the advertising business to see the world 90-degrees differently
‘Integrated agencies will eventually become the norm’
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
“I fail to understand why an agency will do better (branded content) than us”: Deepak Lamba, WWM
CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV
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