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Laqshya Media Group launches Laqshya StoryWorks for original content
Ravi Kudesia has been appointed vice president and business head of the division.
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Admatazz partners with BrandMusiq to expand sonic identity in daily content
A new partnership enables brands to embed distinctive sonic cues across high-volume digital formats and offline experiences.
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AI-led content transformation drives Cogncy Worldwide’s launch
The AI-enabled content transformation company is founded by Sujay Pal and Geetika Gulati.
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India’s video split: Short clips surge, long form holds ground
As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
The emotional connection: A new normal in influencer marketing
Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.
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