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Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

May 21, 2025

The emotional connection: A new normal in influencer marketing

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

May 02, 2025

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

Apr 23, 2025

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Apr 07, 2025

Amagi launches AI-powered scheduler for content programming

The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.

Mar 27, 2025

Meta unveils AI-powered creator management tools

New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.