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The new age of marketing blends tradition with technology
Harnessing the synergy of the latest technology and the timeless human touch, marketers can craft data-driven yet deeply intuitive strategies that captivate and engage their audiences like never before.
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
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The importance of 'being real' in marketing today
Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.
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Brands queue up to tap regional influencers for authentic and localised content
Marketers are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.
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Amazon launches 'Creator University' in India
The education programme, along with a series of 'Creator Connect' events, aims to connect influencers with their peers and industry experts, while picking up tools and strategies to succeed on Amazon.
Wildcraft targets explorers with its ‘Adventure ready’ campaign
It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.
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